01☷
Build your list
Add products and details that matter, like brand, size, quantity, and acceptable alternatives.
Start with your needs →
A smarter way to shop is taking shape
Your list.
Your list.
Your priorities.
Your smarter way to buy.
BasketLogic is being built to help you compare shopping options, see the bigger picture, and make more confident buying decisions.
✓ In development · Join for progress and launch updates
YOUR SHOPPING PLAN
Make every item count.
Start with what you need. Decide what matters most.
Build your listAdd products, sizes and quantities✓
Compare optionsExplore products and shopping choices✓
Shape your planBalance value and convenience✓
THE GOALA plan built around you.
Illustrative concept — not live prices or a savings quote.
✦ Think beyond one store
✓ Your priorities come first
SMARTER SHOPPING STARTS WITHCompare • Optimize • Choose with confidence
HOW BASKETLOGIC WORKSLess guesswork.
Less guesswork.
More thoughtful shopping.
Start with what you need, compare the available options, and shape a shopping plan around what matters to you.
02⇄
Compare options
Explore product and shopping options across participating sources as data becomes available.
See the bigger picture →
03↗
Review your plan
Consider overall value, convenience, budget, and the number of stops that work for you.
Choose with confidence →
Features and data availability will depend on participating retailers and licensed data sources. Live price comparisons are not currently offered on this website.
MADE FOR EVERYDAY SHOPPERSShop with a plan.
Shop with a plan.
Not just a list.
Buying decisions add up. BasketLogic aims to make it easier to understand your options and choose the approach that works for your household.
- ✓ Compare a complete list, not just one item
- ✓ Consider value, convenience, and budget
- ✓ Explore suitable product alternatives
- ✓ Keep your priorities in view
BasketLogic
YOUR PLAN STARTS HEREWhat do you
need today?
＋ Add an item to your list
✓
Build your basketAdd items and quantities
✓
Set your preferencesChoose what matters most
✓
Illustrative design conceptReview your optionsMake an informed choice
Designed with mobile shopping in mind
BUILT ON A SIMPLE PROMISEYour best choice
Your best choice
should be your choice.
BasketLogic's goal is to make shopping decisions clearer—not to let advertising decide what gets recommended.
Recommendations first
Shopping recommendations are intended to reflect your selected priorities.
Clear about partnerships
Any future sponsored offers should be clearly identified and kept separate from optimizer results.
Privacy-conscious by design
We aim to use responsible data practices and explain how information is used.
FOR RETAILERS, BRANDS & PARTNERSBetter connections
Better connections
start with better insight.
BasketLogic is exploring ways to help businesses connect with shoppers through relevant offers and understand shopping needs through responsible, privacy-conscious insights.
We're interested in conversations with retailers, product brands, manufacturers, and data partners as the platform develops.
Explore a partnership →Relevant reachConnect with shoppers in useful moments.
Measurable engagementUnderstand what helps shoppers take action.
Trust comes firstKeep recommendations independent and transparent.
BasketLogic does not currently claim any retailer or brand partnerships. Partnership opportunities are exploratory.
WHY WE'RE BUILDING ITOptimization
Optimization
is the business.
Smarter shopping is about more than finding the lowest price on one product. It's about looking at the bigger picture—your whole list, your time, your preferences, and the choices available to you.
BasketLogic is being developed with a simple purpose: make better-informed buying decisions easier for everyday people.
BE PART OF WHAT'S NEXTHelp shape a
Help shape a
smarter way to buy.
Sign up to hear about BasketLogic's progress, early-access opportunities, and launch updates.
✓ Occasional updates. No spam.